Manila, Philippines – 16 May 2025 — The much-awaited 2025 Shopwise Bikefest rolls into action on May 18, 2025 at the Ayala Vermosa Sports Hub, bringing together more than 2,800 cyclists for an unforgettable day of fitness, family fun, and community spirit.

This year’s event marks an exciting milestone with the launch of new pushbike categories for kids aged 2-7 years old, inspiring the next generation of cyclists to join the movement towards an active lifestyle.

With categories ranging from 60km, 45km, and 30km adult rides to Kids Ride and Pushbike events, the Shopwise Bikefest offers something for every level of rider. Participants will receive a range of premium inclusions, including bike jerseys for 60km and 45km cyclists, dri fit shirts for 30km and kids riders, medals, bibs, certificates for kids, and a loot bag packed with top-of-the-line grocery items from Shopwise.

Ride pack collection and Expo will take place from May 14-16, 2025, 11 AM–8 PM at Ayala Circuit, Makati, with no kit claiming on Saturday and Sunday. On race day, the Expo continues at Ayala Vermosa Sports Hub, adding more excitement and giveaways for participants and supporters alike.

Shopwise Bikefest is proudly supported by Shopwise partners - Official Hydration Partner Gatorade; Major Sponsors Century Tuna, Jack 'n Jill, Nestlé Milo, PediaSure, Meadows, Axe. Sponsors Manila Bulletin, Tempo, and Santé; Media Partner Sportograf; and organized and produced by Sunrise Events Philippines.

“We’re thrilled to welcome thousands of cyclists and their families to the Shopwise Bikefest,” said Christine O. Tueres, Merchandising Director, Big Formats - Food Segment

Robinsons Supermarket Corporation. “This event is all about celebrating the joy of movement and making fitness accessible to everyone - whether you’re a seasoned rider or a young child just discovering the thrill of two wheels. We are proud to help foster a culture of health and wellness in partnership with the City of Imus.”

Princess Galura, President and General Manager of Sunrise Events Inc., added: “Shopwise Bikefest has become a true celebration of community, wellness, and fun. We are especially excited this year to introduce the pushbike categories, which are designed to get even the youngest riders involved and excited about cycling. Together with our partners, we look forward to another unforgettable edition of this iconic event.”

The event is hosted in partnership with the City of Imus, Cavite, a city long known for championing active and healthy lifestyles for its residents.

The 2025 Shopwise Bikefest is supported by Title Sponsor Shopwise, Host City Imus, Venue Hosts Ayala Vermosa Sports Hub and Vermosa. Sponsors Manila Bulletin, Tempo, and Santé; Media Partner Sportograf; and organized and produced by Sunrise Events Philippines.

For full event details and registration, visit: https://shopwise.bikefest.com.ph

Shopwise Bikefest 2025: Over 2,800 Cyclists Join a Celebration That’s More Than Just a Ride with New Pushbike Categories for Kids