ASICS Named Presenting Sponsor for 2025 AIA Rock ‘n’ Roll Running Series Manila
MANILA, PHILIPPINES (15 May 2025) – The AIA Rock ‘n’ Roll Running Series Manila today announced a landmark partnership with global sports brand ASICS, which will serve as the Presenting Sponsor for the 2025 edition of the event, set to take place this November.
The partnership brings together ASICS’ legacy of performance excellence and innovation with the unique energy and entertainment of the Rock ‘n’ Roll Running Series Manila, promising an enhanced race experience for all participants.
“This collaboration with ASICS marks an exciting chapter for Rock ‘n’ Roll Manila,” said Princess Galura, President and General Manager of Sunrise Events Inc. “Together, we aim to deliver not just a race, but a celebration of running, music, and community. ASICS’ commitment to sound mind, sound body perfectly complements our mission of inspiring people to move and celebrate life.”
Featured in the ceremonial signing were key representatives from both organizations:
Kabir Buxani, Director, SONAK Group, exclusive distributor of ASICS in the Philippines
Diego Vergel de Dios, Brand Communication Executive, ASICS Philippines, SONAK Corporation
Princess Galura, President & General Manager, Sunrise Events Inc.
Atty. Santi Polido, Sunrise Events Inc.
The 2025 AIA Rock ‘n’ Roll Running Series Manila is expected to attract thousands of runners and spectators to the streets of the capital for an unforgettable weekend of running, music, and entertainment.
Stay tuned as more exciting updates and activations are revealed in the lead-up to race day.
For more information and registration details, visit www.runrocknroll.com/manilam/manila.