Specialized Elite Store opens in "Bike Alley" in Mandaue, Cebu.


The second Specialized Elite Store in the Philippines carrying the full line of Road, Tri, and MTB for all types of enthusiasts opens in the now-established "Bike Alley" of Cebu.  

The premier bicycle lifestyle brand - Specialized - launched its Elite Store with the biggest display area in Cebu.  The vast floor space sprawling with gorgeous S-works and Venge bikes makes one fall in love with the art and technique built into these speed steads. 

Edison Go, Dan Ramirez [Dans Group of Companies] and Jiggs Samson

Edison Go, Dan Ramirez [Dans Group of Companies] and Jiggs Samson

The Elite Shop contains nearly everything in the Specialized ecosystem, especially curated for the needs of Filipino athletes and hobbyists.  It carries a range of bicycles, accessories, and apparel for Road, Mountain, and Triathlon. The design of the store follows the global theme for Specialized, inspiring customers to ride their hearts out through brightly lit interiors and eye-catching landscapes.

The opening of the Specialized Elite Shop in Cebu was also used as an opportunity to introduce some of the 2017 MTB and road models, all sporting competitive spec and pricing.

The Specialized Elite Shop (Cebu) is owned and operated by ATHLEEMA INC., the same company that runs the Concept Store in Makati, Metro Manila. “The opening of the Specialized Elite Shop here in Cebu is meant to give a home for all Specialized riders in the region, allowing us to better service their needs and provide the latest and best products from the brand. More than just the bikes, the Specialized Elite Shop aims to inspire everyone to explore the world on two wheels, whether on a road, mountain, or triathlon bike”, says ATHLEEMA president Joey Ramirez.

The opening of the store was kicked off with a fun ride in the city - going through the heritage roads of Cebu, Mandaue and Mactan.  

Visit the store today at:

Unit 6-7 Lightsite Parc, A. S. Fortuna St, Mandaue City, Cebu [032-326-9221].