SPARKLE GMA Artist Center Joins AIA Rock 'n' Roll Running Series Manila as Major Sponsor
MANILA, Philippines – Sunrise Events, Inc. proudly announces SPARKLE GMA Artist Center as the Major Sponsor and Exclusive Artist Management and Media Promotions Partner of the 5th AIA Rock 'n' Roll Running Series Manila presented by ASICS, happening on November 29, 2026.
The partnership brings together two brands committed to celebrating Filipino talent, creativity, and entertainment, reinforcing this year's theme, "Ito ay Atin, Sariling Atin," inspired by the timeless music of National Artist for Music Ryan Cayabyab.
As the exclusive partner for artist management and media promotions, Sparkle GMA Artist Center will play a key role in bringing the excitement of race weekend to life through artist collaborations, media initiatives, and entertainment experiences that embody the vibrant spirit of Original Pilipino Music (OPM).
"We're excited to welcome Sparkle GMA Artist Center to this milestone edition of Rock 'n' Roll Running Series Manila," said Princess Galura, President and General Manager of Sunrise Events, Inc. "Their passion for showcasing Filipino artists perfectly complements our vision of creating a race that celebrates not just running, but also our culture, music, and national pride."
The 2026 edition marks the fifth anniversary of Rock 'n' Roll Running Series Manila and features a uniquely Filipino race experience, with every distance inspired by iconic Manila landmarks and Ryan Cayabyab's music. Participants can expect live entertainment throughout the course, OPM-inspired finisher medals, and a race weekend that celebrates the country's rich musical heritage.
For Sparkle GMA Artist Center, the partnership reflects its commitment to supporting events that bring Filipinos together through inspiring stories and unforgettable experiences.
More exciting announcements, artist collaborations, and race weekend activities will be revealed in the coming months as the countdown to Manila's biggest celebration of music and miles continues.
Registration for the AIA Rock 'n' Roll Running Series Manila presented by ASICS is now open at https://www.runrocknroll.com/manila.