HOKA ONE ONE® Is the Official Shoe of the First Full-Distance IRONMAN® in the Philippines
Quorum International Partners with Sunrise Events, Launches 2018 Line of HOKA ONE ONE Footwear
MANILA, Philippines – March 15, 2018 – Quorum International Inc., the parent company of leading sports retailers RUNNR and Toby’s Sports, and the official distributor of HOKA ONE ONE in the country, today announced that it has partnered with Sunrise Events Inc., the organizer of IRONMAN Philippines, to make HOKA the official shoe of the first full-distance IRONMAN in the country. The race, which will be held in Subic Bay on June 3, 2018, will be a special edition for one year only, marking the 10th anniversary of Sunrise Events.
HOKA, the award-winning running shoe brand that is making significant global strides with its maximalist shoe design, has seen worldwide popularity among triathletes over the years, both locally and internationally. Last year, HOKA was the number one shoe brand worn at the 2017 IRONMAN World Championships in Kona, Hawaii, which was participated by 2,455 of the best triathletes from around the world.
“IRONMAN has met such incredible fanfare in the Philippines, and the same can be said about HOKA ONE ONE, which was the fastest growing running shoe brand in the country in 2017, making this partnership a big deal in the running and triathlon community,” said Toby Claudio, President of Quorum International Inc. and Founder of RUNNR. “As the leading sports organization in the country, we continue to partner with companies that best represent our advocacy of promoting sports and fitness to Filipinos nationwide. Sunrise Events, a premier organizer of world-class sporting events in the Philippines, definitely fits the bill.”
“We are very happy to partner with Quorum International and HOKA for our first and only full-distance race this year in celebration of our 10th year Anniversary. Quorum and Sunrise have been long-time partners and will continue to be. Together we will promote a healthy lifestyle and grow the multisport community,” said Wilfred Uytengsu, Founder of Sunrise Events.
The first full-distance IRONMAN Philippines sold out its first 1,000 slots within 24 hours.
Introducing the 2018 “FLY” Collection
RUNNR has also unveiled HOKA’s new “FLY” collection, three new performance running models that offer versatility and a pleasing aesthetic alongside their utility as serious running footwear.
HOKA’s FLY collection premieres sleek, lightweight, performance footwear aimed at a growing group of fitness-minded runners who take their workouts seriously, but simultaneously care how their shoes look and feel as well as how they perform at a variety of tasks in and out of the gym. The FLY collection introduces three new shoes to HOKA’s line designed to empower fitness runners who will enjoy HOKA’s ride characteristics along with a cleaner, simpler visual.
All three FLY models offer protection as well as propulsion with HOKA ProFLY technology in their midsoles. They feature a softer heel for a more forgiving landing – characteristic of high-cushioned HOKA models – as well as a firmer, more responsive forefoot for more propulsion and quicker turnover.
About Quorum Group of Companies
Quorum Group of Companies (QGC) has been at the forefront of the Philippine sports industry since its establishment in 1978. Over the course of 40 years, QGC has expanded its interests into specialty retail and distribution. QGC’s retail arm, which operates under Quorum International Inc. (QII), has four retail banners—Toby’s Sports, a full-line sporting goods store; RUNNR, a running specialty store; urbanAthletics, a cutting edge sneaker and street wear store; and Move, a fitness specialty store. QGC’s distribution arm, Sports Resources Inc., is the exclusive distributor of a wide array of top international sports brands in the Philippines.
RUNNR is the first world-class running specialty store in the Philippines. Established in 2009, RUNNR offers state-of-the-art foot and video gait analysis, and carries top global running brands—Brooks, Newton, Asics, Saucony, Nike, Adidas, CWX, GU, Fuelbelt, Fitletic, TYR and HOKA ONE ONE to name a few. RUNNR, which was awarded as Outstanding Filipino Retailer in 2015 by the Philippine Retailers Association and was heralded as one of the best running stores in Asia, currently operates four stores across the Philippines. RUNNR is part of the retail arm of Quorum Group of Companies. For more information on RUNNR, follow us on Facebook and Instagram.
About HOKA ONE ONE®
HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information, visit www.hokaoneone.com or follow @hokaoneone and #hokaoneone.
About Sunrise Events
Sunrise Events Inc. was established in 2008 after it was granted the IRONMAN 70.3 license by the World Triathlon Corporation. The vision of the company is to stage world class events to put the Philippines in the sports tourism map of the world. Sunrise Events currently stages over a dozen events per year and has the exclusive rights to the IRONMAN, IRONMAN 70.3, 5150, XTERRA, IronGirl and Ironkids events. The company has received multiple awards in the Philippines and in Asia for excellence in race organization and sports tourism. Its centerpiece event, the IRONMAN 70.3 held in Cebu is known to be the Crown Jewel of Asia in the IRONMAN world.
NOTE: RUNNR and the RUNNR logo are service marks of Quorum Group of Companies. Third-party trademarks mentioned are the property of their respective owners.